Wednesday, January 19th, 2022

Tag: brand

He wasn’t afraid to kill half of Coke’s brand. And he’s not afraid of failing

“I got a lot of emails about Tab,” Quincey told CNN Business. Quincey even heard about fans who held funerals for their dearly departed favorites. That had to be a “first in my career,”...

Genesis, despite sales growth, needs brand awareness push, COO Claudia Marquez says

“We know that SUVs do well, but we’re also doing great with our sedans,” Marquez said. Because Genesis is a growing brand, Hyundai Motor Group has given the newcomer priority for semiconductor chips in...

2023 Toyota bZ4X gives brand loyalists who want EV a choice

While pricing has not yet been announced, the bZ4X is unlikely to be either the cheapest or the most expensive electric vehicle of that size or segment, but brand executives said at a media...

How top college athletes monetize their ‘brand’ with sponsorship deals

Aliyah Boston, a 20-year-old star forward for the top-ranked University of South Carolina women’s basketball team, was set on making some impressive financial moves off the court in the off season. She signed a...